OPEN CALL FOR START-UPS – ELICIA CREATIVE INNOVATION LAB
Do you have a start-up active in the cultural and creative industries, or are you looking to launch one? Apply to the ELICIA CREATIVE INNOVATION LAB, a laboratory supporting the development of start-ups in the cultural and creative industries through the responsible integration of artificial intelligence (AI).
The lab’s goal is to help participants develop their ideas for AI-powered products or services with applications in art or the creative industries.
Date: 22–23 June 2026
Location: UNATC CINETIC headquarters, Str. Tudor Arghezi 3B
Participation: as an individual or as a team (max. 4 members)
Capacity: max. 15 people (for teams, the number of members will be discussed based on availability)
What will happen during the Lab?
- Expert speakers from the Romanian business environment will give presentations.
- Demonstrations of ELICIA’s technical lab infrastructure will be held, with a focus on AI.
- Participants will pitch their projects to project experts and fellow participants.
- Projects will be developed through a design thinking approach and an analysis of the proposed product/service, with the aim of producing an improved iteration.
- Participants will present their improved proposals.
EXPERTS

ALEX M. DASCĂLU
Serial Entrepreneur · Startup Mentor · Ecosystem Builder
Alex M. Dascalu hit a ceiling in corporate life and never let go of what it taught him. During his Executive MBA (EMBA) at Kellogg-WHU, he saw how much capability gets capped by corporate constraints and decided his work would be on the other side of that wall: with founders.
Three years ago, the founders of Beyond Business School (BBS) invited him to join the jury for their EMBA Capstone Projects, then asked him to step in as Capstone Trainer. Over two years, he guided 22 Capstones from early concept to sharper thinking, stronger validation, and, in several cases, market launch — corporate executives, middle managers, and entrepreneurs learning to build the structure of a fundable startup, fast.
Today, he is Managing Director of the Georgian Innovative Startup Accelerator for Georgia’s Innovation and Technology Agency (GITA), taking founders from idea toward scale-up within a year.
He is also Lead Director of the Founder Institute (FI) in Central and Eastern Europe (CEE) and the South Caucasus, where he has facilitated the launch of over 80 mostly tech-enabled startups and was recognized as the network’s longest-tenured Europe Director and a Global Mentor with FI, working with founders across Europe, the US, the Middle East, Africa, and Asia.
He also runs international entrepreneurship and intrapreneurship bootcamps for European students, PhD candidates, and research fellows.
In 2018, he received the Startup Visionary Award.
His judgment is grounded in real operator scars. As an executive at Siemens Building Technologies, he learned the org chart, the procurement cycle, and why the last three solutions failed. As an intrapreneur at Deloitte, he led Executive Business Development and headed the German Desk, building new business inside a Big Four firm. He has served on the board of a state-owned enterprise and advised ventures with the Larta Institute. He advised four seasons of Imperiul Leilor (Romania’s Shark Tank / Dragons’ Den), preparing candidates to pitch investors — so he has seen what breaks under pressure and what holds.
His expertise reaches into digital transformation and emerging technologies, from the Internet of Things (IoT) to artificial intelligence (AI).
His read on the moment: AI compresses building, research, and analysis. What it does not compress is domain expertise, relationships, and judgment and that, he argues, is how this region produces global winners.

ALINA ILIE
EU Project Coordinator
Alina Ilie is a project coordinator with over 20 years of professional experience, built at the intersection of communications, project management, and social development.
She is a graduate of the Faculty of Sociology and Social Work at the University of Bucharest, specializing in Social Work – Family and Child (2005), and holds a master’s degree in Opinion Polls, Marketing and Advertising from the same faculty (2008). Her professional training is complemented by certifications relevant to the field of European projects, including a Trainer Certificate, a Project Manager Certificate, and a Digital Skills Certificate.
She began her career in 2003 in the advertising industry, working at leading agencies such as Bates 141, Ogilvy & Mather, Lowe & Partners, and Propaganda Advertising, where she progressed from Junior Account Executive to Account Director. During this period, she coordinated brand, image, and awareness campaigns for top-tier companies and institutions: Coca-Cola, Gillette, Unilever, British American Tobacco, IBM Romania, DHL, Lenovo Romania, Ferrero, Kia Romania, Dr. Oetker, UNICEF, the Romanian Ministry of Tourism, and many others.
Among the large-scale projects she coordinated, several stand out: the fundraising campaign “An Investment in the Future of the Past,” carried out in partnership with the French Embassy, the U.S. Embassy, and the National Museum of Art of Romania, dedicated to the restoration and conservation of heritage works; the awareness campaigns developed for the Romanian Red Cross; and the unconventional campaign to attract young audiences to the Romanian National Opera – a project that drew approximately 2,000 spectators to the season-opening concert and received an award for effectiveness at the Portorož International Festival.
Since 2014, Alina Ilie has been active in the field of EU-funded projects, working across the POSDRU, POCU, and, currently, PEO programmes. She has held a variety of positions within multiple consortia – from project coordinator and training coordinator to information campaign organization expert, evaluation expert, career counsellor, and start-up scheme coordinator – which has given her a comprehensive perspective on the entire life cycle of a European project: from the signing of the financing contract, budgeting, and implementation, through to reporting, ex-post monitoring, and archiving.
An important component of her work is start-up financing: she has evaluated, implemented, and monitored approximately 60 newly established businesses – including social economy structures (SES) – in the West, Centre, and South-Muntenia regions, also covering their sustainability phase.
What happens after the Lab?
- Based on the improved proposals, the jury will select up to 5 projects to receive support through the ELICIA Creative Innovation Lab mentorship programme. Of these, one project will be selected further to be represented at the DemoDay event in Turkey (date to be announced). Selection results will be communicated within 2 weeks of the lab’s conclusion.
- In the following months, by the end of 2026, selected projects will benefit from mentoring and technical guidance from the UNATC team (Lect. Dr. Eng. Grigore Burloiu, Lect. Dr. Bogdan Mustață, Assoc. Prof. Dr. Alexandru Berceanu, and Researcher Dr. Ciprian Făcăeru) and from AI and business experts. Selected project teams will have free access to UNATC lab equipment and software to develop their ideas.
Event Schedule – ELICIA CREATIVE INNOVATION LAB
Day 1 (June 22), 10:00–13:00 & 15:00–18:00: Introduction – Guest expert presentation – Pitch presentations (participants) – Development workshop #1 (design thinking)
Day 2 (June 23), 10:00–13:00 & 15:00–18:00: Guest expert presentation – Development workshop #2 (resources and monetisation) – Final presentations (participants) – Feedback
How do I apply?
Send us a business idea structured as follows:
- A. Concept (max. 200 words)
- B. Team roles and bios (max. 400 words in total)
- C. Current stage of development (max. 200 words)
- D. Description of the technology used (max. 200 words)
- E. Estimated resources needed to reach the testing phase (max. 500 words)
- F. Customers & market (max. 200 words)
- G. Diversity aspects
- H. Additional materials (optional, depending on the type of proposal) – e.g. design (illustrative image, functional diagram, model, etc.), Gantt chart, budget.
To be evaluated, a proposal must include at minimum sections A and B; sections C-H are optional. The selection process will promote diversity within the creativity and AI ecosystem.
Selection criteria:
- Innovative elements of the proposal
- Relevance to the cultural and creative industries
- Feasibility of the project
Proposals should be submitted via the application form below, by June 17 at 23:59
You will be notified by June 19 whether your proposal has been selected to participate in the ELICIA Innovation Lab.
About the ELICIA project – Empowering Leadership in Creative Innovation and AI-driven Entrepreneurs
ELICIA positions European universities as leaders in creativity and AI-driven entrepreneurship to address the challenges of the digital economy and promote sustainable innovation. Through interdisciplinary education programmes, ELICIA bridges academia, industry, and the public sector to train future professionals and entrepreneurs with AI competencies, supported by mentoring, incubation, and industry connections, with the aim of strengthening Europe’s innovation ecosystem.
By 2030, the consortium universities aim to be recognised as interdisciplinary innovation hubs, driving social and economic transformation through cultural and creative industries and AI-based solutions.
The ELICIA project – Empowering Leadership in Creative Innovation and AI-driven Entrepreneurs (2025–2027) – is funded by the European Union through the EIT Higher Education Institutions (HEI) Initiative.
Partners: Istanbul Kültür University (TR), LUT University (FI), National University of Theatre and Film “I.L. Caragiale” (UNATC) (RO), Ilia State University (GE), Burgas Free University (BG), Start-up Centrum (TR), Anthology Ventures (BG), Acceler8 (MT)

