ELICIA
ELICIA – Empowering Leadership in Creative Innovation and AI-driven Entrepreneurs
EIT HEI PROJECT GRANT AGREEMENT 24325
Phase 1: 1 April – 31 December 2025
Phase 2 : 1 January 2026 – 30 April 2027
Creative Innovation Lab
Creative AI Learning Modules
Artificial Intelligence (AI) is rapidly transforming the ways in which we produce and consume art and media. Can we go beyond the standard uses of AI tools and find ethical, engaging and bespoke ways to enrich our artistic expression?
The two modules below are part of a new curriculum of ELICIA interdisciplinary courses that merge creativity and technology, emphasizing ethical AI practices, societal impact, and sustainable innovation.
Enter the Google Classroom links below for syllabus information and to take part in the sessions hosted by UNATC.
AI in Reactive Narrative
Natural Language Processing (NLP), prompting, text generation, agents and characters, and narrative design for interactive media. Participants will explore how AI can enable dynamic characters, reactive stories and interactivity.
Duration & Schedule: 5 hours – Friday 14 Nov, 10.00-16.00 w/ 1h break
Google Classroom: https://classroom.google.com/c/ODE2NDExMDA5MDk3?cjc=6bnvnhpu
Generative AI for Art & Design
Introduction to generative AI tools for visual and audio content creation. Focuses on understanding the role of AI in artistic production through examples from visual arts, graphic design, music, and sound design. Participants gain hands-on experience with different generative models and an ethical and aesthetic measure of GenAI creations.
Duration & Schedule: 5 hours – Monday 17 November, 10.00 – 16.00 w/ 1h break
Google Classroom: https://classroom.google.com/c/MjM1OTc3NDg0NjVa?cjc=am556r5u
Full list of ELICIA educational modules
M2 and M4 are hosted by UNATC.
Check back for more information on joining modules hosted by other partner institutions.
M1 – Creative AI Fundamentals
M2 – Generative AI for Art & Design
M3 – Interactive Media & Creative Coding
M4 – AI in Reactive Narrative
M5 – AI in Creative Industries
M6 – Creative Hardware & Prototyping
M7 – Immersive Media & Extended Reality (XR)
M8 – AI for Sustainability & Creative Solutions
M9 – Creative AI Prototyping Lab
M10 – Entrepreneurship and AI
M11 – Capstone Creative AI Challenge
ELICIA
Project description
The ELICIA project will turn European higher education organisations to creativity-focused innovation and AI based enterprise hub for the across the continent. Fulfil the objectives targeted in Strand A of EIT HEI Initiative, therefore, ELICIA is creating institutional capacity and cross disciplinary collaboration for HEIs to take the lead in developing entrepreneurial skills that will capitalise on the benefits of Artificial Intelligence and creative technologies. The project supports a group of HEIs and industry partners with experience working together towards their common goal of creating an ecosystem that enables entrepreneurial education, knowledge transfer, and sustainable development.
The backbone of the entire ELICIA approach represents the principle of a two-cluster approach. Thus, an Innovative Technologies Cluster focuses on acquiring foundational skills in AI to provide the HEIs with the main digital competencies. In return, the Development Cluster centres on acquiring creativity-driven skills and game development, keeping the prime aim of developing adaptable entrepreneurs for the future. These will be achieved through targeted workshops, mentoring programs, and hands-on training modules that will equip participants with the necessary sets of skills to leverage AI and creativity for new ventures and innovative solutions. The main activities that will be engaged within ELICIA include the following:
Capacity Building Programs: This is inclusive of training modules, interdisciplinary projects, and challenge-based incubation for creativity and fluency in AI.
Mentorship and Incubation: Structured mentorship from industry leaders and incubation support, guiding participants right from ideation through to market-ready solutions.
